Be relevant, be memorable and be noticed.
Why do you need a powerful personal brand?
So you are remembered! Everyone is exposed to literally thousands of marketing messages every single day. When you drove to work today, what billboards do you remember seeing? What radio commercials? What signs/logos do you recall? What stands out? If you are like most people, you probably don’t remember much of the marketing that you see every day. Most marketing is “white noise” and your challenge is to break through this clutter. You need to have a personal brand, your marketing message, that resonates with your prospects, customers and employers that will stand apart from your competitors.
There are many times when you have the chance to share information about you or your company like at networking events, on your website, when you interact on social media or any chance encounters you may have. You don’t want to miss this opportunity to establish your brand and make a memorable impression. Since you are constantly contending with everyone else for attention, a powerful personal brand can distinguish you from competitors and help anyone you meet, either in person or online, to remember who you are, what you do, who you can help and how you solve problems.
IMPORTANT NOTE: It takes several impressions before you become familiar to someone and maybe even more before you are top of mind. That is why having a powerful message is so important during networking. And if you are networking strategically and focused on building meaningful relationships, then you should be interacting with your connections on a regular basis and becoming a known and trusted resource.
The purpose of this exercise is to explore your many skills and talents and uncover the essence of your brand, what makes you shine and how you add value. Then when you are finished, you can use your well-crafted marketing message in so many ways. It will be the basis for all of your marketing content including websites, resumes, blogs, business cards, email signatures, taglines, branding, search engine optimization, your elevator promise and social media profiles. This will be the spark that will motivate others to learn more about you.
Use the worksheets below to uncover your distinctive personal brand and develop your memorable elevator promise that is unique to you. At the end of this process, you will be well on your way to uncovering, defining and communicating your unique value proposition that is key to achieving your networking goals.
Worksheet: How to Grab Attention With a Powerful Personal Brand – establish yourself as a thought leader and uncover your unique value proposition that will differentiate you from everyone else.
Next up: Learn how to answer the question “what do you do” in a compelling way. Incorporate your personal brand to develop an elevator promise that will generate interest and open doors.