Going From LinkedOut to LinkedIn
With more than 500 million active users, LinkedIn is a popular tool for building and cultivating meaningful relationships with people in every part of the world. Even as a beginner, you can use LinkedIn and achieve success.
LinkedIn is a great way to connect with all your contacts including friends, colleagues and fellow alumnae. But don’t stop there… LinkedIn also has very valuable networking benefits that you can
- Seamlessly integrate into your current marketing programs
- Increase your visibility with your target market
- And result in very lucrative business development and job opportunities.
The goal? To compliment your overall strategic networking strategy and cultivate meaningful AND profitable relationships with your community and circle of supporters!
LinkedIn users provide a powerful database of connections in a community environment where people can reach out directly to each other or ask for referrals from other people they trust in their network. You can use it to interact with like-minded people, potential prospects, customers, colleagues, friends and more. But a word of caution, LinkedIn is not a place to constantly sell your services or to blatantly ask for a job, the focus should be on networking and building relationships.
How to use LinkedIn wisely
Joining LinkedIn is more than just collecting contacts, so don’t be complacent. After following the steps below, LinkedIn can help you boost sales, increase business growth and accelerate your job search.
As you are using LinkedIn, always remember to not sell anything in the early stage of your relationship with potential customers, employers, or recruiters. Build relationships by sharing your expertise, demonstrating value and establishing credibility. LinkedIn always works best when there is a two-way exchange—if you can help a LinkedIn contact; they will likely be willing to return the favor.
This is not a “how to use” LinkedIn Guide, but a tool to help you navigate and fully leverage LinkedIn for Networking. LinkedIn is always making updates, so if you need to learn how to find something specific on LinkedIn, just Google it for the most current information.
For networking on LinkedIn, you will follow this process for the best and fastest results:
- Establish your LinkedIn goals
- Build a unique and attention-grabbing profile
- Build your network
- Engage with your connections
Before you get started, LinkedIn recently released a really cool new mobile app feature that will streamline your ability to connect with others. When you open the app on your phone, look for the familiar search bar at the top and on the right side of the search bar you will see a little icon. If you click on it you will see you have your own personal QR code that others can scan to teleport your LinkedIn profile to automatically connect with them. Try it! Here’s my code below so you can connect with me.