Creating Your LinkedIn Profile

How to create a unique and attention-grabbing profile.

  • Create a headline that will grab the attention of the reader.
    • Your professional “headline” should state what you do in a compelling way. Don’t just state your job title. Instead include a proclamation about how you help your target market.
    • Instead of titles like, Realtor at, Founder of, President at, Student at, VP at, Consultant for, Writer, Professional Coach, Sales Trainer, Bookkeeper, use headlines that describe what you do and grabs attention like:
      • Over 30 years of supporting customers through commercial and personal vehicle purchases.
      • Helping to protect your family, fortune, & future.
      • Systematic sales strategies, sales training & coaching for businesses that want to increase income/sales.
      • Student with internship experience, pursuing BS Accounting, graduating Dec 2018
      • Helping grow sales & clients with LinkedIn.
      • Dynamic finance executive.
  • Always include a photo.
    1. Adding a professional photo to your profile makes you 14 times more likely to be found on LinkedIn and 36 times more likely to receive a message on LinkedIn.
    2. People like to see who they are connecting to, it adds credibility, and it is more personal.
    3. Your photo should be professional and should reflect some personality. Glamour shots are not recommended, but you should have a picture that will demonstrate your brand image and it should reveal something about your character. For example, if you are an accountant or attorney, you probably don’t want something too outlandish; however if you are a graphics artist, you may want a more artistic photo that shows your creative side.
  • Document your experience and update it regularly.
    • For each job position, clearly demonstrate your accomplishments in a bulleted, easy to read format. Make it as easy as possible for people to peruse through your information efficiently and effectively.

  • Embed keywords.
    • You should use keywords relevant to your industry and your experience and skills in your profile. These keywords will help you to be found in searches on LinkedIn for potential partners, employers, and customers. Keywords also demonstrate your industry knowledge which is important for potential prospects, employers and recruiters.
    • When coming up with key words, think about what words people may use to find someone like you. You can also do your own search on LinkedIn contacts and see who comes up with various key words you search with. This will help you refine the key words you can use in your profile.
  • Additional LinkedIn Profile Resources valuable for networking
    • Add contact information so people can contact you directly outside of LinkedIn
    • If job hunting, you can turn on the ability for recruiters to know you are open to opportunities.
    • Add accomplishments and skills.
    • Take advantage of the “Strengthen your profile” section for additional profile suggestions.
  • Have others review your profile and get feedback for improvement.