Social media is huge and most people are involved in one way or another. It is so easy to get started, just sign up and start collecting fans, followers, connections or whatever, right? It sounds simple enough that you can’t go wrong, but that isn’t the case.
There are two huge social media mistakes that business people make that can seriously impact their ability to be effective on social media. First, they join too many social media networks. It seems like the right thing to do, starting several social accounts, but every account that is opened is an account that needs to be managed. Most of the time, this can be difficult to do, even for the super organized people. Truthfully, it can be hard to keep track of just a couple of accounts in a productive way, so having too many potentially dormant accounts can compromise your brand image.
Secondly, they get in the habit of “collecting” contacts but not interacting with these contacts in a meaningful way. Many people are very complacent on social media but they can easily remedy this situation with the following tips:
- Start with a goal of how much time you can realistically spend on social media on a day-to-day basis and stick to it! Goal setting and execution will prevent you from getting sucked in and wasting a ton of time.
- Only join 1-2 social media networks to start and pick the ones where your prospects and customers are most likely to “hang out” on. If you don’t know where that is, then ask!
- Create a powerful profile including a picture. Your profile is like your virtual handshake and providing information about who you are and what you do to help your customers is extremely important. In addition, people want to see who they are connecting to, so add a picture to your profile for a more personal touch.
- Regularly read other posts to keep a pulse on what is going on in your industry. This will also help you to understand what your customers and prospects are talking about and prepare you to actively engage with them.
- Participate in discussions. You can start by simply “liking”, “repinning”, or “retweeting” to show you are interested and engaged with the virtual conversation.
- Set up 1-2 conversations with your connections every week to get to know them more personally.
- Comment on a discussion, a wall post or tweet which will demonstrate your expertise, help you to become more acquainted with the other participants and increase your brand awareness.
- Start a discussion about a relevant topic and ask for advice and other perspectives. You can stay involved as the discussion evolves by moderating any discussions that evolve.
- Conduct an online survey about a hot topic to involve other people and learn what others are thinking.
Once you get into a rhythm of engaging with your connections, you will find that you state to have more meaningful interactions that will more likely turn into profitable business relationships.
Check out the Network PRo Toolkit for your “go to” resource for all things networking. Use the toolkit to create a powerful personal system for results-driven networking.