Social media is sooooo overwhelming. You have so many choices yet like most of us, including me, you have very limited time.
Here is a plan where you can get some traction using 10 minute increments. Try it out!
Step 1: Manage Your Time – keep it simple. Set you clock for 10 minutes of social media magic and stay on task. Set a goal and don’t let anything distract you.
Step 2: Now do something with your 10 minutes. Here are some ideas:
- Improve your profile. The first thing people will do when they hear about you or someone refers you is to check out your social media profile. You’ll want it to accurately reflect your personal brand and your capabilities. Here are some ways you can update your profile in under 10 minutes a day. You don’t have to do everything at once, but if you do something every day, you will continue to make improvements on an ongoing basis, which is important to stay current.
- Include a picture. People like to know who they’re interacting with virtually. It’s more personal, and that’s essential when you’re looking for a job.
- Update your headline. Your headline is the first thing people see when they visit you on social media, and it’s often the most overlooked section of your profile. What goes in your headline determines how you appear in searches. Don’t just put a job title; you’ll want to use keywords that will help people find you. You don’t want to be overly creative with these, as that will prevent your name from coming up in search results.
- Regularly update and review your background information. Every three months or so, take a look at your profile to make sure everything is still relevant and up-to-date. It’s easy to set up your profile and then let it go. I’ve seen people with information that’s over 20 years old, and outdated data can compromise your credibility.
- Ask for recommendations. Reach out to a business colleague or prior boss and ask them to describe what they liked about working with you and how you added value in your position. A written testimonial is a powerful addition to your online profile and also serves as a reference. Most people don’t think about providing recommendations on their own but would be more than happy to provide one if asked.
- Showcase your expertise. Share information about a project you’ve worked on. This will vary depending on the type of industry you work in, but it should be an example of something you’ve done successfully.
- Engage with Your Connections It’s one thing to have a bunch of connections, fans and followers on social media. It’s another to actually interact with them. Unless you’re actively engaging with your contacts, you won’t be forming meaningful virtual relationships. It’s through the development of important relationships that you’ll get the help you need in your job search. People are more likely to help people they know, like and trust. (You’ve heard that, right?)
So, here are some ideas for how you can interact on social media in just a few minutes a day that will help keep you top of mind:
- Review your news feeds and “like” or comment on other posts. Your connections will like knowing that you find value in the information they’re sharing and will think of you when they see your response.
- Provide a testimonial for someone in your network.
- Retweet/share/re-post a few posts you find particularly thought-provoking.
- Reach out to two or three people and send a personal note. Virtual interactions are nice and convenient, but someone will really appreciate a note from you just to find out how they’re doing.
- Make a phone call to someone. It’s always nice to spend a few minutes catching up with someone in your network.
- Be a resource and answer questions. Share your expertise when someone is asking about something related to your background.
- Endorse another business or promote something about a business you have personal experience with. For instance, you might post a story about a personal experience you had with that business.
Research and Stay Current – Social media contains a plethora of information about your industry and job opportunities. Take a few minutes and read some of it. Being up-to-date on news that’s going on will help you be better-prepared for interviews.
- Read activity update on your news feed to keep a pulse on what’s going on in your industry and with your connections.
- Check out company profiles for those companies that are on your radar. You can find out what’s going on and retrieve insightful information
- Search for popular blogs in your industry to see what types of conversations are going on.
- Set up news feeds for topics relevant to your industry.
Social media can be an extremely valuable resource if used efficiently and effectively. Take advantage of these ideas to get some traction on social media without losing time on unproductive activities.
To keep ahead of your competition, try out the Network PRo Toolkit. Learn how to market yourself and/or your business using networking and marketing techniques. Don’t wait, get started today!