Why should you have a well written and rehearsed “Elevator Pitch”? So you have the best possible first impression when you meet someone.
As you are growing your business and networking with other people it is important to be able to clearly articulate what you do in a compelling and memorable way. The following is a step-by-step guide to developing your exclusive pitch. Be specific and increase your chances of leaving a memorable and lasting first impression which is an important step, no critical step in cultivating business relationships.
1. Know who you want to talk to. – Who is your target audience?
2. Know what you are trying to accomplish. – Are you trying to meet prospects, make a sale, earn a referral, network, or inform?
3. Generate some ideas and describe what you do. Allow yourself 15 minutes to write down what you do in 10-20 different ways. Show how you are different and how you are better than your competitors. What kind of company are you? Don’t worry about editing, that will happen later.
4. Now write some action statements. – Jot down at least 15-20. These are declarations or questions designed to prompt some action linked with your goal. For example BD-PRo provides small companies with the marketing tools and resources needed to perform marketing activities on a budget.
5. Review and edit what you wrote. – Pull out the phrases that best highlight what you do from your list and be sure to address why anyone would care. How do you help solve problems?
6. Draft up a few versions of your pitch. – Demonstrate what you do and why people should want to do business with you. Clarify and emphasize what makes you different and your competitive advantages. Rearrange words and phrases until it sounds just right. Also keep it concise , no more than 45-60 seconds and about 150-225 words.
7. Practice your pitch. Rehearse many times…..in front of the mirror….to your family….your friends…..your dog…..Be natural – This should just slide off your tongue smoothly.
8. Use the feedback you get wisely and finalize your pitch. – You might think it sounds great, but if others do not think it does, don’t use it!
9. One last thing……Be prepared for the next time your meet someone. Be confident and passionate in delivering your pitch and people will more likely remember you.
10. One more last thing, when someone does ask you to “tell me more” be ready to tell a story that demonstrates your solutions and how it helped solve a problem and further clarify what you do. A story will help to paint the picture of how you help others solve problems. And remember, it does not have to be delivered in an elevator!!
11. Finally……and this is it…..to end your elevator pitch, ask for something. This is called a call-to-action and can be anything such as asking for a business card, proposing a meeting, setting up a time for a further call, or anything that provides a reason for further follow-up which is critical in building meaningful and profitable business relationships.
Think you have yours nailed? Try it out! I would love to hear what others think about your elevator pitch. Feel free to send me your success story at firstname.lastname@example.org.